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Mediasmith White Papers
Our principals and senior level media managers are frequent contributors to industry publications. Their writings have been featured in iMedia and MediaPost, as well as numerous other forward thinking publications in the digital media space.

• When ROI Isn't Enough (July 2008)
  by John Padua
  (download PDF)

• Emerging Technologies Part I: Don't Spoil Your Widget Campaign (June 2008)
  by David L. Smith and Elizabeth Hildenbrand
  (download PDF)

• Should The Web Have GRPs ? (June 2008)
  by David L. Smith
  (download PDF)

• Has the Clickthrough Lost Its Relevance? (May 2008)
  by David L. Smith
  (download PDF)

• Attribution Management Revisited (May 2008)
  by David L. Smith
  (download PDF)

• Quantcast: The Next Generation of Research (April 2008)
  by David L. Smith
  (download PDF)

• Multi-Analytics Glue (March 2008)
  by David L. Smith
  (download PDF)

• Cloud Computing (January 2008)
  by David L. Smith
  (download PDF)

• You Guys Should Talk (November 2007)
  by David L. Smith
  (download PDF)

• The Counting Controvery: A User's Guide (November 2007)
  by David L. Smith
  (download PDF)

• Is Last-Click Attribution a Thing of the Past? (October 2007)
  by David L. Smith
  (download PDF)

• The Most Measurable Medium? We Still Have a Lot To Do! (September 2007)
  by David L. Smith
  (download PDF)

• TV and Web, Working Together (August, 2007)
  by David L. Smith
  (download PDF)

• iPhone: The New Apple of a Marketer's Eye? (July 2007)
  by Derek Leedy
  (download PDF)

• How OTT Will Change Everything (July 2007)
  by David L. Smith
  (download PDF)

• Search Innovation Spotlight: Local Search (October 2006)
  by Bob Heyman
  (download PDF)

• Vertical Search (August 2006)
  by Bob Heyman
  (download PDF)

White Papers Archive

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