What We Were Reading This Summer (so we can save you the time)…
Thursday, August 18, 2011 at 11:21AM By David L. Smith and The Anvil Editorial Team
OK, so it has been a while. But we are committed to getting back to the Anvil this fall. Meanwhile, for those last couple of weeks on the beach before September, here are some links to the best information we culled from Internet resources this summer. Enjoy…
Mobile Stats Any Marketer Can Use
Some data points to fit into your mobile presentations this fall. Some stats may surprise you: Women 35 – 54 are most active in accessing social networks through mobile devices.
The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company
No surprise that Mashable and TechCrunch lead the way. This is your list to stay on top of social this fall.
Mediasmith Morsel:
Opportunity to See Amazing Technology While Giving Back to Those in Need--Bay Area Advertising Relief’s Fall Fest at AutoDesk Gallery-September 19
For over 27 years the Bay Area Advertising Relief Committee (BAARC) has been providing aid and assistance to members of the advertising, marketing, public relations and digital community in the 9 Bay Area counties. From providing critical living expenses and career counseling to offering ground breaking professional mentoring programs BAARC has been the bridge linking our community. Mediasmith is supporting BAARC’s endeavor along with Autodesk, SFBIG, SFAMA, IAA and the 4A’s.
On September 19th, The Bay Area Advertising Relief Committee is holding its fall fundraiser at the Autodesk Gallery located on the second floor at One Market Street in San Francisco. To see what an amazing place this is visit the Autodesk Gallery web site at http://usa.autodesk.com/gallery/
The fun starts at 5:30 with plenty of food and drink. The tax deductible admission is $35.00 in advance or $50.00 at the door. There is a 10% discount for groups of 10. Tickets can be purchased at www.baarc.com. In addition, advance ticket purchasers will be given 5 raffle tickets.
ComScore State of the U.S. Online Retail Economy in Q2 2011
Some Key Takeaways:
- Recession didn't take as big a bite out of online as it did in retail.
- Consumers continue to shift their spending from offline to online and, it continues to grow.
- 3.6 million new Smartphones were activated in Feb. 2011, the highest level seen.
- #1 use of Smartphone device for shopping: Finding nearby stores. #2: comparing prices before buying.
Top 10 Conferences for Digital Marketing Professionals
By Steve Parker Jr. of Levelwing on MediaBizBloggers
We would have added I-Com, the International Conference on Online Media Measurement, to the list because of the bonus of getting you out of the country. Next one is in Rome in October of 2012.
Connected Devices: How We Use Tablets in the U.S. | Nielsen Wire
These stats change quickly, but help in identifying trends. Great data on platforms seeing reduced usage as a result of tablets ownership.
Mediasmith Morsel
We’re happy to announce that we’ve hired Preston Bealle as SVP, Director, New York
Why New York? Well, as the famous bank robber Willie Sutton said, “that’s where the money is”. We see that mid-sized clients in the $5MM-50MM spend range are not serviced well if they need media sophistication. They get buried within the large agencies and many of the independents are either creative oriented or traditional media oriented. We’re looking to close that gap.
Preston will assume New Business Development responsibilities on a national basis with emphasis on New York. He has a strong track record in advertising and the digital marketplace with years of executive level agency, client and site side experience which he brings to the Mediasmith management team.
His expertise includes account management and digital advertising. Preston’s client experience is from agencies such as JWT/NY, and Saatchi/NY includes Hanes/L'eggs hosiery, Skippy peanut butter, Hellman's mayonnaise, Nabisco Life Savers, General Mills cereals and flour, Clorox, Hewlett-Packard, Time Inc., GM, Merrill Lynch, IBM and Colgate. He’s even grown multiple companies to an acquisition path, including Jumbo.com, Babygear.com, and Gorp.com. Preston’s digital advertising experience is extensive, considering he was the first director of online advertising at any agency, at Poppe Tyson/NY.
We at Mediasmith are ecstatic to have someone of Preston’s industry stature join the new business team as we look to expand Mediasmith’s operations through the acquisition of more east coast business.
We look forward to big things. Welcome, Preston!
The ComScore State of the Internet in the U.S. in Q2 2011
Some Key Takeaways:
- US Online ad spend poised to grow 20% in 2011
- 214.5MM Americans used the Internet in April 2011. Average user was online 25 days in the month.
- U.S. is only 13% of the Internet population. Asia Pacific is 41%.
- Online consumer spending in April 2011 up 14% from April 2010.
- Top category for reach: entertainment
- Top category for engagement: portals
Mobile Study Commissioned by Google
Consumers are more willing to give up beer and chocolate than their flat panel TV’s for smartphone Internet access!
ComScore: The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing
Some highlights:
- Brands get far more exposure through their newsfeed than their brand page on Facebook
- “Friend” impressions dramatically increase (double) reach – try to make your message applicable to them
- Are “fans” of a brand really fans? With the data of the three brands researched, “fans” are much more likely than an average internet user to visit the brand’s site. Friends of “fans” of a brand, however, are also much more likely to visit the site than the average user.
- Starbucks “fans” spent 8% more per purchase than the average consumer and visited a Starbucks 11% more frequently.
Also in the paper is data on time spent, demographics, regional targeting, and other metrics.
In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows | Nielsen Wire
The tablet is becoming a home controller, with 30% of usage occurring in front of the television. eReaders are just plain lighter in weight and easier to read from when lying in bed and smartphones are used frequently while users are on the go.
Display Markets Margins on an Advertiser’s $5.00 CPM (from The Jordan Edmiston Group)
Original report: http://www.jegi.com/files/docs/July_2011.pdf
Based on a $5.00 CPM for a sample targeted ad network impression for a brand advertiser. Makes you wonder: where does the $2.00 that Ad Networks take as their piece of the pie go when they are eliminated and DSP’s take their place?
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