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For
Immediate Release
MEDIASMITH APPOINTS ROBERT CLEARY AS GROUP MEDIA DIRECTOR AND MELISSA YEARTA AS MEDIA SUPERVISOR |
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SAN FRANCISCO , May 13, 2009. – Independent digital advertising media agency, Mediasmith, announced today the addition of Robert Cleary as Group Media Director and Melissa Yearta as Media Supervisor. Prior to joining Mediasmith, Cleary held leadership positions with a variety of advertising and media agencies, most recently as SVP of Media Strategy at Gyro International where Cleary ran all media strategy and functions across all US operations and managed media integration globally. Yearta joins Mediasmith from Los Angeles, CA where she most recently held the position of Strategic Media Planning Supervisor at TBWA\Chiat\Day, where she managed integration of branding and DR media strategies for WAMU. “ David L. Smith, Mediasmith CEO and founder said “as the media landscape continues to grow in complexity, we see the need to continue to bring in senior talent who understand traditional and digital integration.” Smith continued: “We are excited to have Robert and Melissa join us and complement our already forward thinking crew.” “I look forward to lending my media strategy experience to an already-impressive team, ” states Yearta, who specializes in audience behavior insights. Cleary agrees. “ I’m thrilled and excited to be at Mediasmith,” states the industry pioneer who has previously managed major B-B and B-C accounts at Grey Interactive, JWT, among others. “The organization’s passion about media, its forward thinking, and the team’s dedication to being experts in the ways that media can connect our clients to the consumer across offline and digital is really at the forefront of our industry. I’m excited to help drive the strategy across the business and work with an amazing team.” ### About Mediasmith Mediasmith is a globally recognized digital advertising media agency with expertise in targeted media planning, execution and measurement, integrating Web Display with Social Media, Emerging Media Technologies, and Search. With 20 years of experience servicing clients directly or partnering which creative agencies, Mediasmith designs award winning communication distribution strategies that drive high value customers to interact with a company’s brands while maximizing ROI. For more information, visit www.mediasmith.com. Contact:
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