awards and recognition

2009
EyeWonder Wonder Award: SEGA Mario and Sonic at the Olympic Winter Games online campaign

2007
David L. Smith receives ad:tech industry achievement award

2006
Fast 100 (Fastest-Growing Private Companies in the Bay Area)

2005
Effie Awards: Silver, Retail/Etail

2004
Sunset Strip Billboard Awards: Best Consumer Goods and Services
OMMA (Online, Media, Marketing, and Advertising): Best in show
OMMA: Best Product Launch
CMA (Creative Media Awards): Silver, Retail/Etail

Thursday
May072009

Alibaba.com selects Traction and Mediasmith as agency partners for U.S. Brand Campagin

DateThursday, May 7, 2009 at 5:37PM

SAN FRANCISCO, May 7, 2009 /PRNewswire via COMTEX/ -- Alibaba.com, the world's leading B2B ecommerce company, is expanding its U.S. presence this year and has named Traction (www.tractionco.com), a leading San Francisco-based advertising agency, as its agency of record to develop advertising, brand and interactive communications. The agency will partner with Mediasmith (www.mediasmith.com), a leader in digital media strategy and execution. Alibaba.com enables small businesses and entrepreneurs to enter global markets with its easy-to-use website that connects buyers and sellers around the world. More

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