What We Do
Mediasmith is a leading media planning and buying agency and media consultant specializing in integrated solutions.
We began as a traditional media agency in 1989, and since 1995 have included interactive into our media mix; allowing us to architect plans across all media to most appropriately meet the needs of your brand, products, and services. Since we are media-agnostic we come up with plans that utilize the right combination of media options to help clients grow in the increasingly fractured media environment, which today includes an ever increasing variety of new media forms and technology extensions.

Strategic
You want strategic programs that are not only effective and efficient, but can increase your ROI. That's where we come in. While your firm specializes in the conception of brands and campaigns, we focus all of our attention to the translation of your marketing objectives to a media strategy and to the delivery of the plan that evolves.

Planning
Planning a successful media campaign requires insight into traditional and emerging technologies and trends; we constantly study and test new media ad resources and analytics, and pass that knowledge on to our clients to deliver award winning, impacting and measurable solutions that benefit the bottom line.

Buying
One of your biggest costs in launching a campaign is advertising media. No matter what the media, it is important that you not only buy the right media, but that you get the best possible price. Our principals have decades of experience in the industry. Our relationships make sure that you get the best deals in broadcast, print and interactive. Because of these relationships we save our clients more money then we cost. Hiring the best in the industry and making money on the deal - how's that for a winning solutions?

Search
We believe that Search marketing needs to be a part of the total media plan. As a matter of fact, Search accounts for 41% of the online ad spending pie and has become the #1 lead generating vehicle. And we know this space, we provide SEO (organic search), Paid Search (SEM or PPC), and Search consulting. We have helped a number of clients with keyword discovery, competitive analysis, bidding strategies, branded search initiatives, as well as creative and legal support. Do not hesitate to call us so we may share with you how search can play a very effective role in your internet presence. We might even throw in a free search audit to get the ball rolling.

Clients
We happily service clients directly as well as partner with creative shops to provide them with media planning and buying solutions.

Since 1989, we have worked for companies like Napster, Hyperion, Exodus communications, Ask Jeeves, Netscape's NetCenter, Wired Digital, Eidos for Tomb Raider, Sega for the Matrix Online, and CBS MarketWatch. Our client base now includes Trend Micro, National Geographic Channel, Morrison Homes, BusinessWeek Online, Hands-On (mForma), Shutterfly, HedgeStreet and others.

Don't let your breakthrough campaign and products go unheard, call us today and let Mediasmith take the burden of analysis off your hands and apply our expertise in delivering your message to the right audience the right way.

For more information contact: Michael Rosenfeld, New Business Director