Michael Andrew
Director Search and Analytics

In the role as Director, Search and Analytics, Michael Andrew is responsible for ensuring Mediasmith’s innovation in search marketing practice and analytic technologies.

An early advertiser on modern search engine bidding systems, Michael directed platinum level accounts across the major search engines in sectors such as insurance, finance, real estate, education, and non-profit, hitting customer acquisition and revenue goals for award winning clients.

Michael has also been responsible for designing and implementing yield management and customer analytic systems. His analytic sleuthing work uncovering click fraud in the insurance and real estate markets was featured in a 2006 BusinessWeek cover story.

Recent innovations include ALKI, a patent pending search technology and media management platform, and deployment of a rapid visual analytics system for Mediasmith and its clients.

Michael is a graduate of Dartmouth College.