In M.I. Opinionhttp://www.mediasmith.com/mediasmith-views/In M.I. Opnion includes a recent postings of blog posts, articles and white papers written by Mediasmith.en-US2012-02-14T16:52:02ZSquarespace Site Server v5.11.81 (http://www.squarespace.com/)Apple Passes Microsofthttp://www.mediasmith.com/mediasmith-views/2010/5/26/apple-passes-microsoft.htmlMediasmith2010-05-27T00:27:04ZDavid L. Smith discusses Apple's success on Fast Company today. More

]]>Death of the Impression/Rise of the Data Economyhttp://www.mediasmith.com/mediasmith-views/2010/2/19/death-of-the-impressionrise-of-the-data-economy.htmlMediasmith2010-02-19T18:57:59ZMediaPost Michael AndrewMichael Andrew shares with MediaPost his thoughts on the rise of data. More

]]>The End of My Physical Newspaper Dayshttp://www.mediasmith.com/mediasmith-views/2009/11/24/the-end-of-my-physical-newspaper-days.htmlMediasmith2009-11-24T23:41:00ZDavid L. Smith Media TechDavid L. Smith cancels the morning paper: read his blog on Media Tech - Fast Company. 

]]>Twitter's Business Model: Brilliant or Non-Existent?http://www.mediasmith.com/mediasmith-views/2009/10/26/twitters-business-model-brilliant-or-non-existent.htmlMediasmith2009-10-27T00:06:32ZDavid L. Smith HBRDavid L. Smith shares his view on Twitter's successful business model with Harvard Business Review. More

]]>The New Metric for Success: CPWhttp://www.mediasmith.com/mediasmith-views/2009/7/20/the-new-metric-for-success-cpw.htmlMediasmith2009-07-20T16:45:40ZDavid L. Smith iMedia ConnectionDavid L. Smith discusses the effectiveness of CPW. More

]]>Google "Freshness" Factor May Mean Big Implications For Retailershttp://www.mediasmith.com/mediasmith-views/2009/7/1/google-freshness-factor-may-mean-big-implications-for-retail.htmlMediasmith2009-07-01T23:00:48ZBob Heyman Search Engine LandBob Heyman discusses changes in Google search options. More

]]>Mediasmith CEO David Smith Says Brand Safety Remains Top Concern With Ad Exchangeshttp://www.mediasmith.com/mediasmith-views/2009/6/16/mediasmith-ceo-david-smith-says-brand-safety-remains-top-con.htmlMediasmith2009-06-16T18:01:57ZAdExchanger David L. SmithAdExchanger.com interviews Mediasmith CEO, David L. Smith. More

]]>Direct Marketing on Steroidshttp://www.mediasmith.com/mediasmith-views/2009/6/1/direct-marketing-on-steroids.htmlMediasmith2009-06-01T23:43:00ZBob Heyman MediaPostFor most marketers, there is only one metric that counts: conversions. This usually means sales — how many sales did the banner ad or that email blast bring in? How many newsletter sign-ups or Web video pass-alongs were created in a MySpace campaign? More

]]>History of Informationhttp://www.mediasmith.com/mediasmith-views/2009/5/19/history-of-information.htmlMediasmith2009-05-19T16:17:00ZDavid L. Smith Media TechDavid L. Smith gives an interesting view on the history of information--from "over the fence"/public marketplaces to today's social media. More

]]>Can GRPs Help Build the Web Video Market?http://www.mediasmith.com/mediasmith-views/2009/5/15/can-grps-help-build-the-web-video-market.htmlMediasmith2009-05-15T19:00:00ZBob Heyman Search Engine LandBob Heyman discusses GRPs as a metric for web video. More

]]>