In M.I. OpinionMediasmith Viewshttp://www.mediasmith.com/mediasmith-views/2010-06-18T18:44:35ZSquarespaceApple Passes Microsofthttp://www.mediasmith.com/mediasmith-views/2010/5/26/apple-passes-microsoft.htmlMediasmith2010-05-27T00:27:04Z2010-05-27T00:27:04ZDavid L. Smith discusses Apple's success on Fast Company today. More]]>Death of the Impression/Rise of the Data Economyhttp://www.mediasmith.com/mediasmith-views/2010/2/19/death-of-the-impressionrise-of-the-data-economy.htmlMediasmith2010-02-19T18:57:59Z2010-02-19T18:57:59ZMichael Andrew shares with MediaPost his thoughts on the rise of data. More]]>The End of My Physical Newspaper Dayshttp://www.mediasmith.com/mediasmith-views/2009/11/24/the-end-of-my-physical-newspaper-days.htmlMediasmith2009-11-24T23:41:00Z2009-11-24T23:41:00ZDavid L. Smith cancels the morning paper: read his blog on Media Tech - Fast Company. ]]>Twitter's Business Model: Brilliant or Non-Existent?http://www.mediasmith.com/mediasmith-views/2009/10/26/twitters-business-model-brilliant-or-non-existent.htmlMediasmith2009-10-27T00:06:32Z2009-10-27T00:06:32ZDavid L. Smith shares his view on Twitter's successful business model with Harvard Business Review. More]]>The New Metric for Success: CPWhttp://www.mediasmith.com/mediasmith-views/2009/7/20/the-new-metric-for-success-cpw.htmlMediasmith2009-07-20T16:45:40Z2009-07-20T16:45:40ZDavid L. Smith discusses the effectiveness of CPW. More]]>Google "Freshness" Factor May Mean Big Implications For Retailershttp://www.mediasmith.com/mediasmith-views/2009/7/1/google-freshness-factor-may-mean-big-implications-for-retail.htmlMediasmith2009-07-01T23:00:48Z2009-07-01T23:00:48ZBob Heyman discusses changes in Google search options. More]]>Mediasmith CEO David Smith Says Brand Safety Remains Top Concern With Ad Exchangeshttp://www.mediasmith.com/mediasmith-views/2009/6/16/mediasmith-ceo-david-smith-says-brand-safety-remains-top-con.htmlMediasmith2009-06-16T18:01:57Z2009-06-16T18:01:57ZAdExchanger.com interviews Mediasmith CEO, David L. Smith. More]]>Direct Marketing on Steroidshttp://www.mediasmith.com/mediasmith-views/2009/6/1/direct-marketing-on-steroids.htmlMediasmith2009-06-01T23:43:00Z2009-06-01T23:43:00ZFor most marketers, there is only one metric that counts: conversions. This usually means sales — how many sales did the banner ad or that email blast bring in? How many newsletter sign-ups or Web video pass-alongs were created in a MySpace campaign? More]]>History of Informationhttp://www.mediasmith.com/mediasmith-views/2009/5/19/history-of-information.htmlMediasmith2009-05-19T16:17:00Z2009-05-19T16:17:00ZDavid L. Smith gives an interesting view on the history of information--from "over the fence"/public marketplaces to today's social media. More]]>Can GRPs Help Build the Web Video Market?http://www.mediasmith.com/mediasmith-views/2009/5/15/can-grps-help-build-the-web-video-market.htmlMediasmith2009-05-15T19:00:00Z2009-05-15T19:00:00ZBob Heyman discusses GRPs as a metric for web video. More]]>