Marcus Pratt 
 Director of Insights & Technologies

Marcus has experience working with both consumer and B2B clients across different forms of media, with a passion for emerging technologies, metrics, and consumer insights.

In his current role, Marcus focuses on evaluating media technologies and service offerings, vetting the landscape for new players with potential. In addition to assisting media services in bringing relevant offerings to Mediasmith clients, Marcus also works closely with the executive team to visualize the traits that will make agencies successful in coming years.

Marcus has also helped create a marketing plan and conduct audience research for a non-profit Arts organization, managed a team of IT Consultants, and taught classes on various technology subjects.

Marcus holds a degree in Economics from UCSC and studied the European Economy and International Marketing in Barcelona, Spain.