Tuesday
02Mar2010

4A's: Firms Work to Solve Data Dilemma

AdWeek reflects on Day 1 of The 4A's Media and Leadership Conference, quoting David L. Smith's view of DSPs as a "glimmer of hope" while the rise of data brings up issues in the media world. More

Tuesday
02Mar2010

MediaPost Raw: Soon it will be a 50-50 digital media world. But much is still wrong.

During a panel titled "It's All About Data" at the 4A's Media and Leadership Conference on March 1st, David L. Smith offered his thoughts on the issues surrounding digital data. More

Monday
01Mar2010

Media Buyers Fear Backlash to BT, Warn "Watershed Moment" is Coming

In the wake of concern around behavioral targeting and privacy issues, Michael Andrew offers his views at MediaPost’s OMMA Behavioral on needing a third-party verification for data supplied by outside vendors. More

Wednesday
27Jan2010

Mediasmith VP Weighs in on comScore/Quantcast

Derek Leedy shares with ClickZ his thoughts on comScore and Quantcast as complementary data sources. More

Thursday
14Jan2010

AOL Vet Bosco Joins ComScore as Head of Products

In ClickZ’s article announcing Eric Bosco’s recent switch from AOL to Comscore, ClickZ refers to Mediasmith CEO David L. Smith in earlier observation agreeing with other agency media folks that they didn’t actually include integrated platforms. More