Griselda Fernandez

Media Director

Griselda Fernandez is a communications strategist with over 11 years of integrated advertising experience.  Her diverse media background has enabled her to develop strategic solutions for some of the largest US and Global brands, including: Microsoft, HP, Clorox, NetApp, Citrix, National Geographic, Move.com, Homestore.com, Cathay Pacific, Stanford Hospital, BAARC and PG&E. 

She prioritizes the user experience and has the ability to step out of straight media planning and into the flow of the consumer’s whole experience.  She’s an advocate for leveraging target insights to deliver relevant and valuable solutions, while connecting clients’ business goals to actionable programs.

Her previous media agency experience includes the largest holding companies in San Francisco: Zenith Optimedia, Universal McCann, DraftFCB, and OMD.  Today, as a Media Director at Mediasmith, she oversees multiple teams and collaborates with partner agencies to deliver unique and powerful programs to the client roster.

In her free time, she paints at her studio and cycles throughout the Bay Area.