Eliot Kent-Uritam
Associate Media Director

As Associate Media Director at the San-Francisco based digital media agency, Eliot drives digital and offline media strategies for both consumer and B2B clients. In this role, he advises clients on sale funnels, volumetric projections, market priorities and strategic initiatives that leverage his media and analytical skills.

During his tenure at Mediasmith, Eliot has worked on a wide range of clients including Autodesk, AMEX, Eidos, Napster, NetApp, Roxio, SEGA, Shutterfly, Trend Micro, and Webex. His areas of expertise include target definition and analysis as well as emerging media strategy.

In 2000, Eliot was among the first to bring post-impression/view-through metrics to Mediasmith’s clients and is excited for recent advances in metrics such as search/display attribution management. In parallel, he is a champion of improved simplicity and clarity in the world of analytics, in both traditional and emerging digital media. He is an engaged member of the digital community and most recently has started writing for AdAge.

He is a graduate of Princeton University.

Connect with Eliot via LinkedIn