David L. Smith
Founder and CEO

David Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics.  As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace. 

At the forefront of new metrics applications, David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising. 

David is consistently called upon by the press as a resource for publications such as Fortune, Businessweek, Mediaweek and authors thought pieces on an ongoing basis for publishers including iMedia Connection and Fast Company.  He is also a regular speaker at various 4A’s, iMedia, ad:tech and OMMA events. 

With a number of awards to his name, including an Effie, David was also awarded the first-ever ad:tech Industry Achievement Award.  This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry. 

David has a BA from the University of Washington.  He is an avid guitar player and a gourmet Chinese cook. 

To follow or connect with Dave, click here for his Google profile.