The Anvil
June 2, 2009 Volume 8 Issue 2
“Video search 101: Marketing and optimization”
Abe Snyder and David L. Smith provide a basic tutorial talking about the current and future state of searching for video on the web.
March 4, 2009 Volume 8 Issue 1
“Cracking the Viral Code”
David Smith and John Padua share the emerging media technology strategy of media seeding and content distribution.
October 30, 2008 Volume 7 Issue 5
“Don't Spoil Your Widget Campaign”
David L. Smith and Elizabeth Heldenbrand discuss how, in order to have a successful widget campaign, you must be smart to survive.
August 19, 2008 Volume 7 Issue 4
“Quantcast: The Next Generation of Media Research”
David L. Smith discusses how Quantcast, a "census-based" rating service, could be the next generation of media research.
May 14, 2008 Volume 7 Issue 3
“A Note from Barcelona”
David L. Smith re-caps on the International Conference on Online Media Measurement that took place in Barcelona mid-February.
March 27, 2008 Volume 7 Issue 2
“A Look at Metrics Issues”
(Editor’s note: We try to stay on top of industry metrics issues with both speaking and writing. This represents an update we try to do on a written basis annually).
February 14, 2008 Volume 7 Issue 1
“A Mediasmith Mashup”
To kick off Volume 7 of The Anvil (and make up for lost time), Mediasmith would like to share several articles written by David L. Smithand BobHeyman collected over the past few weeks.
November 14, 2007 Volume 6 Issue 6
“Learn the Secrets of Video Search”
Major players in the video search field confide in Mediasmith's chief search officer, Bob Heyman, about current possibilities and future potential
