Sega
Media Strategy & Execution for the world’s favorite hedgehog
Mediasmith reaches video game enthusiasts, for titles that range from family-friendly kids titles to hardcore shooters, with a bit of everything in between. Respecting the distinct individuality of each title, we leverage the most appropriate media to reach the target where they live, from enthusiast press to social networking, implementing tactics from content seeding strategies for video and widgets to ‘boots on the ground’ retail support in Malls.
Our history in gaming has us using the most progressive ideas in media, backed by Mediasmith’s commitment to accountability and analytics.
Quote:
“This is the best example of the improvement we’ve had with our media since you agreed to be part of our team. Not only are the numbers good, the reporting is outstanding. There are some great intuitive and yet informed calls on how the media should be run and where. You understand us. That’s key.
Product Marketing and Events Manager
