Rich Media Implementation and Reporting
Since 2004, Mediasmith has served as the National Geographic Channel’s digital media partner for developing campaigns that drive awareness and tune-in to the National Geographic Channel specials and series.
With knowledge of the National Geographic Channel’s audience, we implemented high touch Rich Media display campaigns to engage them. Since the very first Rich Media execution ran, the National Geographic Channel has never looked back. Today we go beyond just their specials, working to sustain current series awareness and launch new series. In addition to moving their digital and Rich Media efforts forward by incorporating viral video seeding and distribution, we continue to test and push the boundaries of Rich Media tracking, optimization, and reporting, using the most advanced tools available to continually assesses efficiency and awareness of these efforts.
