1st Corporate Global Brand Awareness Campaign for Fortune #1 Best Company to Work For (2009)
A multi-target segmentation and analysis led Mediasmith to provide NetApp, a leader in Enterprise Data Storage, with an integrated media campaign that communicates to C-level and technical decision makers.
Using a brand strategy, tied to awareness studies such as Dynamic Logic, we incorporated targeted display, Rich Media, print, and radio strategies to increase brand awareness while continuing to drive qualified prospects into the purchase funnel.
