Digital Media Leader Seeks Analytics Manager

We are seeking an Analytics Manager to oversee our multichannel analytics function.  We architect campaigns that integrate Web Display with Social Media, Mobile Media and Search, driving high value customers to interact with our client’s brands.  The Analytics team which reports to you works to report, analyze and present media and marketing data in coordination with our media planning team. 

Mediasmith is a globally recognized media agency with expertise in digital media planning, execution and measurement.  We have a creative and collaborative culture built on the compatible attributes of curiosity and the relentless search for improved client results.

Responsibilities:

• Mine 3^rd Party Ad Server data, client customer and site data
• Manage our data dashboard/visualization practice
• Contribute to attribution modeling projects
• Maintain clear workflow process for data analytics team
• Work with the media group to help drive back end analysis on demand gen testing alternatives, e.g., performance of various ad networks, etc.
• Design and/or modify our reporting product to fit client needs

Requirements:

• Experience with marketing and digital media data
• Passion for digital advertising media and understanding how consumers interact with digital advertising
• Strong written and verbal communication skills and be able to influence and shape strategy
• Must be able to multi-task multiple client projects, work well under pressure and function in a cross-functional team environment
• Power user of Microsoft Excel, able to create and manage pivot tables and complex formulas
• competent with PowerPoint and the MS office suite
• Experience with Tableau Software, other data visualization software, or SQL a plus
• College degree