Press Coverage
December 28, 2007
Video Overlays Gained Traction This Year, but Obstacles Remain
Advertisers tinkered with online video advertising formats in 2007 as pre-roll ads began to fall out of favor and video overlays picked up some traction. "For us in the advertising standpoint, it's been all about finding a way to harness video and go beyond the pre-roll" said David Smith, CEO of Mediasmith.
December 20, 2007
Despite FTC Approval, Google/DoubleClick Deal Still Subject to Scrutiny
Following a months-long investigation and vociferous opposition, the Federal Trade Commission today approved Google's tide-shifting acquisition of ad management firm DoubleClick. "Some of the newer [ad management] solutions have the potential to leapfrog the current generation." comments Mediasmith CEO, David L. Smith.
December 2, 2007
CNNMoney.com Betting on Video to Enhance Fortunes
Starting early next year, CNNMoney.com will begin posting as many as 40 original
videos a day--some of them shot in the field by the site's new team of producers
and reporters led by a CNN business news veteran. David L. Smith comments.
November 23, 2007
You Guys Should Talk
Mediasmith's CEO, David L. Smith, advises Randall Rothenberg of the Interactive Advertising Bureau (IAB) to meet Jim Sterne of the Web Analytics Association.
November 20, 2007
The Counting Controversy:A User's Guide
The mainstream press has thrust the metrics debate between publishers and
advertisers into the limelight, but the story being told is incomplete. Here's
the lowdown from Mediasmith CEO, David L. Smith.
November 5, 2007
Mediasmith's Dave Smith
iMedia Connection interviews Mediasmith's CEO, David L. Smith.
October 29, 2007
Media Buyers Welcome More Open Yahoo
Media buyers welcomed Yahoo's step last week to open up its home page by addind outside links, but said the company should be moving even faster to bring down barriers. Mediasmith CEO David Smith likewise views the outside links as a small change,
"but one that may herald bigger things down the road."
October 25, 2007
Microsoft Named Exclusive Advertising Partner for Facebook
Ending months of speculation, booming social networking site Facebook has not only signed an exclusive agreement with Microsoft to be its third-party advertising platform, but the world's largest software company has also sweetened the pot by taking a $240 million equity stake in Facebook's next round of financing, pegging its value at $15 billion. "It gives [Microsoft] a chance to associate with something that is very hot," said David Smith, CEO of Mediasmith, a digital media agency.
October 19, 2007
Is Last-Click Attribution a Thing of the Past?
Attribution has always been an issue for ROI-based Internet campaigns. Mediasmith's CEO, David L. Smith analyzes last-click attribution and the concept of Multiple Attribution Protocol
October 15, 2007
In Mid-Stream: Marketers Learn From Their Online Video Initiatives
As online video ads become ubiquitous, interactive marketers find themselves reevaluating their strategies, wondering: Do I need to develop content specifically for the Web? Should I go with 15- or 30-second spots? Are intrusive pre-rolls damaging my brand? Is contextual targeting the wave of the future? "Pre-rolls are a viable place to spend [our clients'] money," says Matt Van Dalsem, associate media director at Mediasmith in San Francisco.
October 2007
Speaking Their Minds
Mediapost's OMMA Magazine interviews participants, among them David L. Smith, at the OMMA New York: Worlds Collide conference for their opinions on interactive advertising's most critical issues, ranging from the state of metrics to the future of pre-roll ads to the best use of user-generated content.
September 14, 2007
Facebook 'Flyer' Ads Go CPC, Layer on Profile Data Targeting
Since their debut in March 2006, Facebook's homegrown Flyer ads have offered the easiest way for marketers to reach users of the hyped social network. "It's likely to be tested by us relatively quickly," said Derek Leedy, VP, account director with online media agency Mediasmith.
September 11, 2007
Planners: the Next Big Thing is Now
It's a chaotic digital world, and with everyone scrambling to figure out their
place in the new order, one thing remains clear: There are no agreed-upon
recipes for success. "We're tracking about 25 emerging technologies right now," comments Mediasmith CEO David L. Smith. "That doesn't mean that a brand should be using all 25. In fact, they probably shouldn't be using that many. But brands need to know about everything, and they need to understand why they've chosen one technology and not another."
September 6, 2007
Campaigns that Cross a Greater Divide
The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies. Mediasmith CEO, David L. Smith advises brands to stick with what is unique, and to find ways to use emerging
media to communicate and spend resources on metrics so that they can determine
what's working for future emphasis.
September 5, 2007
Yahoo! Lands BlueLithium for $300M!
Building on its acquisition of Right Media, Yahoo increases its investment in areas that fortify the portal's long-term success. "A network like BlueLithium actually gives Yahoo! the chance to extend their reach into the mid and smaller sites..." comments Mediasmith CEO, David L. Smith.
August 20, 2007
Search Engine Roundtable: What is a Brand Vehicle? Integrated Marketing Together Forever
Search Engine Strategies 2007
Roundtable discussion featuring Mediasmith Chief Search Officer Bob Heyman.
August 18, 2007
Digitally Challenged Time Inc. Past Prime?
Time Magazine continues to lose ad pages despite its radical re-engineering of five months ago. "Are they at the point where they're a must-buy?" asks David Smith, chief executive of media- buying firm Mediasmith Inc., which places clients' ads with Time.com and CNNMoney.com.
August 6, 2007
Learn the Secrets of Video Search
Major players in the video search field confide in Mediasmith's chief search officer about current possibilities and future potential.
August 2, 2007
AdMission Spotlight Ads Increase Effectiveness of Online Marketing for Home Builders
Full service media planning and buying agency Mediasmith piloted AdMission Spotlight Ads with their home builder clients as a new online advertising option."Spotlight Ads is an interactive, visual ad unit that can be precision targeted and performance tracked. It's an excellent component of a digital campaign for advertisers with an inventory-centric business," says Medismith's Executive VP, Karen McFee.
July 20, 2007
How OTT will Change Everything
Mediasmith's CEO defines "Over the Top" technology and explains why marketers need to add it to their media plans.
July 16, 2007
Not Ready for Primetime
Why search has been the most disappointing aspect of the online video boom. "It is news driven and buzz driven," says Bob Heyman, Chief Search Officer of Mediasmith, "search never had to prey on emotions, but video search is going to have to," he says.
July 11, 2007
New NetRatings Metrics: A Work in Progress
The proliferation of rich media apps such as AJAX has many publishers and advertisers ditching the pageview metric and searching for something better, but some aren't convinced. "To look for a proxy for the pageview is a noble task, but I don't think [the new
metrics] mean anything but for the sellers," says David L. Smith, CEO of integrated media agency, Mediasmith.
June 29, 2007
Digital Star Gets Key Time, Inc. Post
David L. Smith, CEO of media agency Mediasmith, comments on the relaunch of CNNMoney.com and their decision last year to create a single ad sales group across the network.
June 19, 2007
Glam and iVillage are Pieces to a Bigger Puzzle
Glam Media, a network known for its fashion and beauty content, surpassed
iVillage in traffic last month, according to comScore MediaMetrix's Top 10 list
of Women's Web Properties. "There are a lot of networks that have more women than iVillage. Does that mean
they're a better place to advertise? Not necessarily," said David Smith, CEO of integrated media agency Mediasmith.
May 7, 2007
Mediasmith Adds Video Search Optimization Practice
Media agency Mediasmith announced it has expanded its search marketing practice
to include video search optimization. Agency CEO David L. Smith said that
strategic alliances will benefit the agency in this new area.
April 17, 2007
Google, Yahoo Advance on One Another's Turf
David Smith, CEO of media agency Mediasmith, comments on Google’s acquisition of DoubleClick and what it could mean for both the Search giant and the leading ad management firm.
February 22, 2007
ClickFacts Forms Board of Advisors
Top Execs in Web Advertising and Publishing Help ClickFacts Lead the Interactive Industry toward Standards and transparency.
January 5, 2007
MTVN Activates Digital Media Group Powers
David Smith, CEO of integrated media agency Mediasmith, hopes the broader digital media oversight could lead to more combined media offerings across MTVN's properties.
January 4, 2007
New Site Ratings Service Aims for the Long Tail
Small site owners and media buyers really ought to see more of each other. New
free site measurement firm Quantcast, hopes to bring them closer together. "The fact that these guys have visibility on millions of sites is very helpful as we're examining targeting opportunities and long tail opportunities," said David Smith, CEO of integrated media agency Mediasmith.
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