Press Coverage
December 3, 2006
Good Search Strategies from Bob Heyman of Mediasmith
Provocative thoughts from a search engine guru in this conversation with
Bob Heyman, also a well known speaker on Internet marketing and the chief search
officer at Mediasmith.
November 16, 2006
Execs: TV, E-mail, Display Ads Assist Search Campaigns
Bob Heyman, chief search officer at Mediasmith, agreed that there's a strong link between search campaigns and other types of advertising. "Everything drives search," he said.
November 8, 2006
Tocquigny Named Interactive Agency for World Vision
Tocquigny has partnered with Mediasmith, one of the nation’s largest integrated media agencies, to leverage their proven expertise in optimizing media campaigns and will begin implementing interactive strategies for World Vision before the end of 2006.
October 30, 2006
Where The Rubber Meets The Abode
David Smith, CEO of media planner Mediasmith, says living out of a car for a week is "not that far from reality" for some students. And both campaigns, he says, may resonate with commuters, whose average car time has grown along with traffic. Still, he cautions, "automotive folks have yet to find an appeal to get to 18-to-20-year-olds," who usually can't afford cars.
September 28, 2006
Time to Disengage from Engagement
It was clear from the panel on engagement metrics at the MediaPost Forecast 2007 conference that the industry's attempts to use "consumer engagement" as a tool have gotten ahead of the Advertising Research Foundation's process of defining and codifying the concept.
September 26, 2006
Beyond Response: How Search Builds Brands
Search has historically been viewed as a direct response channel, but it should be considered as the integration point between all medias, on and offline.
September 26, 2006
Measurement Online: Facts, Fiction and Future Work
Over the past 10 years, the rapid development of communications technologies have created a wealth of online data. Much of that data is misrepresented, however, because of outdated systems of measurement.
September 11, 2006
iMedia Brand Summit - Las Vegas, NV
David L. Smith, CEO of Mediasmith, presented a case study profiling a mobile commerce client striving for media mis optimization against high and low value customers.
March 27, 2006
Online Video Measurement Falls Short NEW YORK
The article you are reading now will reach the biggest number of simultaneous readers in Mediaweek history. Take our word for it.
March 20, 2006
Is There an Inventory Crisis?
David L. Smith, CEO of Mediasmith, examines the state of web inventory today and what marketers can do tomorrow.
March 7, 2006
Yahoo! Shuts Out Branded Keywords
Mediasmith's chief search officer looks at the implications of Yahoo's decision to stop selling trademarked keywords to competitors.
February 16, 2006
Where's My Dashboard?
Mediasmith's CEO reports on why the media agency industry needs its own dashboard, and what that would require.
February 1, 2006
What would you do with $2.5 million?
Assuming availability, I would kick off the plan with takeovers of AOL, MSN and Yahoo Home pages. I would supplement this with home page takeovers of the 5 to 15 most important sites for the target.
January 25, 2006
Dave Smith on Halo 2
The best media effort this year was a consumer-generated media plan driven by AKQA for Halo 2. According to AKQA, they had neither the time...
January 25, 2006
Derek Leedy on Nike
This campaign was effective in communicating a four-part narrative with distinctively different characters all played by Lebron James. Even with a significant ad budget....