Press Coverage
November, 2000
MediaPost Profiles Mediasmith
Read this in-depth two page profile of Mediasmith.
November 20, 2000
Advertising Age Forum - Future For Media Requires Interaction
This "think piece" was written by Mike Drexler, our Executive VP out of New York. "In the future, traditional media no longer can rely only on reaching passive audiences through broadcast or print products. The necessity of offering active participants an enticing choice that guarantees ad performance will be the basic requirement for survival."
November 13, 2000
Space.com Chooses Mediasmith Inc. As Its Media Agency
Mediasmith is proud to announce our new relationship with Space.com. Space, a multimedia company chaired by Lou Dobbs (ex CNN), hired Mediasmith for our ability to provide strategies, plans, buys, and consulting support across all media. It's a $15-20MM budget for 2001 and will be a major account for our New York Office. Click here to read Adweek and Advertising Age articles.
October 30, 2000
LuckySurf.com, Inc., One Of The Web's Most Successful Lottery Sites, Chooses Mediasmith, Inc. As Its Agency
LuckySurf is a $5MM online piece of business that represents a "new model" in Web sites - They actually make money!
October, 2000
Digitrends - "Is Media Planning Worth The Time?"
Our own David L. Smith thinks so. He wrote this article offering his timely advice on how to put together an effective online media buying plan.
August 3, 2000
FCB Media Chief Leaves for Mediasmith
Adweek Online.
August 3, 2000
Michael D. Drexler Joins Mediasmith, Inc. as Executive Vice President
Yahoo Finance PR Newswire.
August, 2000
Drexler's Back & He Has A Few Things To Say
Importance of melding old media with the new - Media Life Interview.
August 30, 2000
Other Media Outlets Take Note of Drexler Story
Summer, 2000
Digitrends - "The Online Ad Industry's Tower of Babel"
Our own Dave Smith is featured in this cover story about "currency discrepancies" caused by the lack of some important standards in measureing online advertising results. By Scott Hays, Digitrends.
April, 2000
Digitrends Media Buyers Summit
Forty online buyers representing over $2 Billion in online ad spending this year hold court with publishers and sellers to build new business partnerships. By Scott Hays, Digitrends.
May 25, 2000
Gold Rush Redux
The Bay Area boom is changing how the media game is played.
By Justin M. Norton, Adweek.