Press Coverage
November 18, 2008
Offended moms get tweet revenge over Motrin ads
David Smith shares with USA Today his reaction to Motrin's apology to the offended mothers after experiencing a negative run in with the social network, Twitter.
November 18, 2008
comScore Weighs In On View-Through Proof
David L. Smith covers comScore's announcement Monday showing some new proof on the efficacy of view-through as a key performance indicator for Web advertising.
November 16, 2008
Mobile Millennium Traffic Pilot From UC Berkeley and Nokia
David L. Smith discusses a new GPS application for cell phones that gathers real time information on traffic congestion updates.
November 12, 2008
Search For Market Research and Consumer Insights
Bob Heyman covers modern search marketing's many advantages over its snail mail predecessor.
November 11, 2008
New Policy Allows Market Researchers Access to Information on LinkedIn Users
David Smith discusses how researchers are being permitted access to LinkedIn users for categorization and market research.
November 9, 2008
Everything We Know About Search Is Wrong
Bob Heyman covers Brian McAndrew's, the former CEO of aQuantive and current Microsoft senior vice president, idea of the future of search.
November 5, 2008
Google to Open "iBook" Store
David Smith covers Google’s agreement to open an online book store, offering a collection of copyrighted, out-of-print books.
October 30, 2008
Google’s New Metric For YouTube Ads: Brain Waves
Bob Heyman and Michael Andrew discuss how Google is using brain waves to test the eficacy of ads on YouTube.
October 29, 2008
Wed Display Ads Alive and Well
How does the downturn of the economy affect advertising? CEO, David L. Smith, explains why he believes display ads can survive.
October 21, 2008
Mediasmith's Bundled Service Supports Search, Social Media
MediaPost covers Mediasmith's launch of M³, a customizable blueprint integrating Emerging Technologies, Social Media and Search. Additional coverage of M³ can be found on MarketWatch, MarketingVox, BizReport among others.
October 21, 2008
CPA: Trend or Permanent Move?
David Smith shares why he believes CPA will not be the only sales metrics of the future, leaving room for CPM to survive.
October 20, 2008
A Paperless Future?
David L. Smith discusses why, in a society that embraces technology, paper is not yet a part of the past.
October 8, 2008
Web Video GRPs: Not All Are Equal
David L. Smith shares why it is important for GRPs for each medium to be comparable with other media.
September 30, 2008
Media Buyer Calls Forbes.com Guarantee Low Risk
David L. Smith explains why he considers the expansion of Forbes.com's guarantee program a fairly safe move.
September 28, 2008
Smartphone Traffic And Device Penetration Close To Critical Mass
David L. Smith discusses the dramatic growth in smartphone use and how this affects advertising efforts.
September 9 , 2008
Google Shakes Up TV Ad Picture With NBC Deal
Bob Heyman discusses how Google is transforming the advertising marketplace and changing the future of ad salespeople.
August 11 , 2008
AOL Unveils Larger Home Page Ad
David Smith notes the increasing monetization of the online space, specifically on newspaper home pages.
July 18 , 2008
Swat Summit
Adrant comments on Mediasmith's CEO David Smith presentation of his Eight Levels of User
Engagement, quoting its complexity and breadth.
July 11 , 2008
When ROI Isn't Enough
Mediasmith's Media Planner, John Padua, introduces return on engagement as the new metric marketers should look into. He explains how the focus on ROE would take full advantage of all of the interactive emerging
technologies that only the digital field can provide.
July 10 , 2008
Microsoft/aQuantive Merger: So Far, So Good
According to David Smith, Microsoft's acqusition of aQuantive appears to have really good communication coming from both sides and a lot of inclusion of agencies's culture.
June 25 , 2008
Online Video ROI Council Bolsters Ranks with 10 New Member Companies
Mediasmith included among newsBREAK's ten new powerhouse partners who have joined the crusade toward measuring online video advertising's effectiveness.
June 25 , 2008
Google's Search for Ad Dominance
Google's Ad Planner has created discussion among several online ad industry experts. David Smith points out that Google Ad Planner is likely to appeal at first mostly to small and midsize ad agencies that don't yet
use more sophisticated services.
June 24 , 2008
Google's Predicted Measurement Tool May Need Work
Google is expected to detail a new audience planning and measurement initiative today at an Advertising Research Foundation event in New York. David Smith comments on Google's new platform in comparision with other resources.
June 13, 2008
Should The Web Have GRPs?
David Smith gives pointers on the validity of using GRPs for a Web metric. He shows how GRPs can improve the understanding of your client relative to the amount
of advertising you are buying.
May 27, 2008
Has The Clickthrough Lost Its Relevance?
Many agencies are seeing that there is a negative correlation between clickthrough and conversion. David Smith proposes a solution through third-party ad server companies.
May 15, 2008
ClickFacts Launches NetworkFacts; Exposes Malware, Spyware, and Malicious Intent in Online Advertising
ClickFact, the developer of automated risk discovery solutions, today unveiled NetworkFacts, the industry's first comprehensive solution for exposing malware. Mediasmith CEO, David L. Smith, comments.
May 13, 2008
Attribution Management Revisited
David Smith writes about Microsoft's plans to introduce new ad technology that it says will demonstrate that to advertisers "post Yahoo bid." He discusses how the Engagement Mapping or Attribution Management application could be a big win
for Microsoft and all display advertising.
April 29, 2008
Quantcast: The Next Generation of Media Research
Mediasmith CEO, David L. Smith, explains how Quantcast merits attnetion as a leader in the next generation of media research.
April 23 , 2008
Mediasmith Awarded SEGA of America
Mediasmith, the San Francisco-based media agency, has been awarded the SEGA of America media buying and planning for its print and digital advertising for its 2009 game launches.SEGA of America overall spent $23 million on advertising in the U.S. In 2007 and $15 million in 2006, according to Nielsen Monitor-Plus.
February 25, 2008
Atlas Unveils Multi-Channel Conversion Attribution
Microsoft's Advertiser and Publisher Solutions Group will present a new
cross-channel reporting and optimization solution called Engagement ROI at the
Interactive Advertising Bureau's (IAB) annual meeting in Phoenix today. Firms including DoubleClick, Mediasmith and Starcom are developing or have developed means for marketers to assigns value to various online channels, a practice sometimes called Multiple Attribution Protocol.
February 21, 2008
Google Launches AdSense for Video Beta Program
Google is launching a new AdSense for Video beta program today to bring contextually targeted graphical and text overlay ads to publishers of online video content in the same manner as Google AdSense. "[at Mediasmith] we think that a pay-per-click, keyword targeted video ad solution is a big winner," comments Bob Heyman, Chief Search Officer at Mediasmith. "Pretty much all the video advertising that you can buy so far has been CPM, and since 45 percent of the interactive advertising dollar goes to search, we think there is no reason why video adverising shouldn't possibly have that same kind of split.
February 19, 2008
Another Note From Barcelona
February 12, 2008
A Note From Barcelona
David Smith reports on the International Conference on Online Media Measurement (I-Com) in Barcelona.
February 4, 2008
Digital Media Buyers Mixed on Possible Marriage of Giants
Digital media buyers greeted the bombshell of Microsoft's $44.6 billion bid for Yahoo with mixed reactions over its potential impact on Internet advertising. "From a display ad standpoint, this is an awesome combination, especially since Google is still learning how to do display (advertising)," said David Smith, CEO of digital agency Mediasmith.
January 29, 2008
Cloud Computing: A Solution for Web Analytics
One of the major issues for Web media continues to be data. In the end, data is
the thing that sets us apart. David Smith introduces us to "cloud computing" and the future of Web analytics.
January 29, 2008
The New Metrics Landscape
Part I: iMedia Asia. Understanding the different metrics for existing and emerging media technologies can be challenging. Let David Smith guide you through the key developments of metrics and their implications.
Can Metrics Catch Up With Media Technologies' Rapid Growth
Part II: iMedia Asia. David L. Smith shares his predictions on the advancement of digital metrics in 2008, while advocating greater involvement from all metrics' development.
January 28, 2008
New Ratings Information for Internet Traffic
Start-up ratings service Quantcast is gaining momentum with clients seeking an alternative way to measure Web traffic. Still, Quantcast has a way to go before it makes a major impact. "They need more sites in the top 100," said David Smith, CEO of Mediasmith, citing Yahoo and Google as examples.
January 18, 2008
Part V: The Madison Avenue Joural: Over-the-Top
Fifth in a series of five interviews with Mediasmith CEO, David L. Smith.
January 17, 2008
Part IV: The Madison Avenue Joural:Social Media Networks
Fourth in a series of five interviews with Mediasmith CEO, David L. Smith.
January 16, 2008
Part III: The Madison Avenue Journal: Mobile and Widgets
Third in a series of five interviews with Mediasmith CEO, David L. Smith.
January 15, 2008
Part II: The Madison Avenue Journal: Emerging Technologies
Second in a series of five interviews with Mediasmith CEO, David L. Smith.
January 14, 2008
Part I: The Madison Avenue Journal: Mr. (Dave) Smith Goes to MadAve.
First in a series of five interviews with Mediasmith CEO, David L. Smith.
January 2, 2008
Web Audience Measurement Clouds Build, Few Signs of Clearing in '08
Talk of online audience measurement reached a crescendo in 2007. Publishers,
advertisers and measurement firms grappled with significant shifts in how Web
content is published and how users interact with it. David Smith, CEO of integrated media agency Mediasmith comments.