25 years of Industry Pioneering

The media world is one of continual change. Mediasmith has a 25-year track record as an instrument in leading industry change…

1978-First Planning oriented Media Agency in U.S. - later characterized by Mediaweek "as one of the first media consultants in the U.S."

1979-Developed first industry standard broadcast buying guidelines for outsourced broadcast buying.

1980-Developed first third party spot broadcast performance monitoring system-overseeing agency performance for clients.

1981-Developed client rather than agency financial responsibility scenario now known as sequential liability. Now accepted by the AAAA's as the industry standard.

1987-89 (For Hawk Media)-Developed first computerized spot broadcast monitoring system, marrying housekeeping system and pre/post-buy data to qualitative and quantitative broadcast buying guidelines.

1989-Developed radio post buy procedure published by Arbitron which later became industry standard.

1989-93-Key marketing team component for product development of StarSight Telecast, the first Interactive Onscreen Television Program Guide (now Gemstar/TV Guide).

1995-Initial marketing team member for Internet Profiles Corp (I/PRO), heading team that developed terms such as adviews, visitors and first Interactive Site traffic media audit.

1995-First agency to buy Internet links to client websites from other sites (pre-banner)

1995-Among first agencies to make banner buys on the Web, including keywords and site placements.

1995-First agency to adopt integrated media planning philosophy, with a single planner trained in traditional and Interactive media.

1998-Early use of post click data, enabling clients to evaluate campaigns based on site activity by the consumer after click-through.

1999-2000-First agency to deploy automated post-impression technology across full client base.

2000-2001-Drove first iteration of Interactive Insertion Order Terms & Conditions (in conjunction with the Aspen Group) and participated on AAAA's Interactive committee to apply the primary tenants of these T's & C's into V 1.0 of industry standard document as released by the IAB and the AAAA's.

2002-Dave Smith as Chair of ARF Online R/F Standards Committee, working to develop the next standard in the industry.

2003-2005-Dave Smith as Chair of ARF Online Media Council, working with industry leaders to establish a broad range of standards for the Interactive advertising industry.

2004-Mediasmith's search effort for Trend Micro, led by Bob Heyman successfully implements a branding campaign in a search environment.

2004-2005: Five awards for Napster including an Effie, a Creative Media Award and two OMMAs reinforcing Mediasmith's ability to produce effective integrated media campaigns.

2005-present-Dave Smith as AAAA Interactive committee member, working with agencies to standardize agency and industry practices within the advertising industry.
.
2005-present-Dave Smith as participant in the AdEx initiative, driving the next generation of competitive media spending for the Interactive marketplace.

2006-present-Dave Smith as member of the ARF Print Media Council, working to bring print and Interactive research together on an equal plane.